You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
One Size Does Not Fit All: A Closer Look at Brands in the High Net Worth Market of the South African Emerging Economy
|
---|---|
Chapter number | 244 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_244 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Elsamari Botha, Mignon Reyneke, Botha, Elsamari, Reyneke, Mignon |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Postgraduate | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Design | 1 | 33% |
Unknown | 2 | 67% |