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Mendeley readers
Chapter title |
From Mobile Phone to Smartphone: What’s New About M-Shopping?
|
---|---|
Chapter number | 72 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_72 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Gérard Cliquet, Christine Gonzalez, Elodie Huré, Karine Picot-Coupey, Cliquet, Gérard, Gonzalez, Christine, Huré, Elodie, Picot-Coupey, Karine |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 23% |
Professor > Associate Professor | 1 | 8% |
Lecturer | 1 | 8% |
Unknown | 8 | 62% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 3 | 23% |
Business, Management and Accounting | 2 | 15% |
Unknown | 8 | 62% |