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X Demographics
Mendeley readers
Chapter title |
Fostering Brand Community Through Social Media: A New Relational Framework for Targeting Connected Consumers
|
---|---|
Chapter number | 243 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-10951-0_243 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
William F. Humphrey Jr., Debra A. Laverie, Shannon B. Rinaldo, William F. Humphrey, Humphrey, William F., Laverie, Debra A., Rinaldo, Shannon B. |
Editors |
Krzysztof Kubacki |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 2 | 17% |
Professor | 2 | 17% |
Student > Doctoral Student | 1 | 8% |
Lecturer > Senior Lecturer | 1 | 8% |
Student > Bachelor | 1 | 8% |
Other | 1 | 8% |
Unknown | 4 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 42% |
Economics, Econometrics and Finance | 3 | 25% |
Unknown | 4 | 33% |