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Mendeley readers
Chapter title |
Word of Mouth Communication and its Effect on the Affective Commitment
|
---|---|
Chapter number | 156 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_156 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Rachel Farias do Patrocínio, José Marcos Carvalho de Mesquita, Karen Beatriz Haas Dornas, Patrocínio, Rachel Farias do, de Mesquita, José Marcos Carvalho, Dornas, Karen Beatriz Haas |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
China | 1 | 5% |
Unknown | 20 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 24% |
Student > Doctoral Student | 2 | 10% |
Student > Ph. D. Student | 2 | 10% |
Other | 1 | 5% |
Lecturer > Senior Lecturer | 1 | 5% |
Other | 3 | 14% |
Unknown | 7 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 29% |
Social Sciences | 3 | 14% |
Nursing and Health Professions | 2 | 10% |
Arts and Humanities | 1 | 5% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 5% |
Other | 2 | 10% |
Unknown | 6 | 29% |