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Mendeley readers
Chapter title |
The Role of Improvisation in New Product Creativity
|
---|---|
Chapter number | 51 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_51 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Kyriakos Kyriakopoulos, Kyriakopoulos, Kyriakos |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 8% |
Unknown | 12 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 15% |
Student > Ph. D. Student | 2 | 15% |
Lecturer | 1 | 8% |
Student > Master | 1 | 8% |
Researcher | 1 | 8% |
Other | 0 | 0% |
Unknown | 6 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 54% |
Arts and Humanities | 1 | 8% |
Unknown | 5 | 38% |