You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Predicting Business Customer Potential DISLOYALTY and Share of Wallet: Proposition of a New Theory and Moderating Effects
|
---|---|
Chapter number | 71 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_71 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Joël Le Bon, Le Bon, Joël |
Editors |
Krzysztof Kubacki |