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Chapter title |
Timing of Sponsorship Announcements: A Test of Temporal Distance and Construal Level Effects
|
---|---|
Chapter number | 176 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_176 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Tobias Schaefers, Joe Cobbs, Mark D. Groza, Schaefers, Tobias, Cobbs, Joe, Groza, Mark D. |
Editors |
Krzysztof Kubacki |