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Mendeley readers
Chapter title |
How does Positive Mood Moderate Message Framing Effect on Safety Communication Persuasiveness?
|
---|---|
Chapter number | 105 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_105 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Sidney Su Han, Karen Gough, Lefa Teng, Han, Sidney Su, Gough, Karen, Teng, Lefa |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 50% |
Unknown | 1 | 50% |