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Chapter title |
The Perception of Price Premium Policy for Single Malt Scotch Whisky by Consumers: Is there a Trading-Up Phenomenon within the Industry? Work-In-Progress
|
---|---|
Chapter number | 119 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_119 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Benoît LECAT, LECAT, Benoît |
Editors |
Krzysztof Kubacki |