Green Perceived Value in the Brand-Consumer Relationship: An Empirical Study of Its Determinants in Managing Global Brands
Book chapter in Smart Innovation, Systems and Technologies (September 2023)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Book chapter in Smart Innovation, Systems and Technologies (September 2023)
Book chapter in Smart Innovation, Systems and Technologies (September 2023)
Article in Services Marketing Quarterly (December 2022)