Attention for Chapter 207:
The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence, or Less Helping Behavior: An Abstract
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Chapter title |
The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence, or Less Helping Behavior: An Abstract
|
Chapter number |
207 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_207 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Xing-Yu Chu, Chun-Tuan Chang
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
40% |
Lecturer |
1 |
20% |
Unknown |
2 |
40% |
Readers by discipline |
Count |
As % |
Social Sciences |
2 |
40% |
Business, Management and Accounting |
1 |
20% |
Unknown |
2 |
40% |