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Mendeley readers
Chapter title |
Consumer Reactions to Low vs. High Levels of Customization: An Abstract
|
---|---|
Chapter number | 52 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_52 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Silke Bambauer-Sachse |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 67% |
Unspecified | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Economics, Econometrics and Finance | 1 | 33% |
Engineering | 1 | 33% |