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Mendeley readers
Chapter title |
A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract
|
---|---|
Chapter number | 2 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_2 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit Gour |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 100% |