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Chapter title |
I Am Feeling Back to Those Days: The Three-Way Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia Advertising: An Abstract
|
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Chapter number | 191 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_191 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Young K. Kim, Mark Y. Yim |