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Mendeley readers
Chapter title |
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract
|
---|---|
Chapter number | 8 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_8 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Lan Jiang, Matthew O’Hern, Sara Hanson |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 100% |
Student > Postgraduate | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |
Computer Science | 1 | 100% |