Attention for Chapter 253:
Data Fraud in Research: Types, Detection, and Consequences to Data Quality as well as to Research Results, Findings, Implications, and the Body of Marketing Knowledge: An Abstract
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Chapter title |
Data Fraud in Research: Types, Detection, and Consequences to Data Quality as well as to Research Results, Findings, Implications, and the Body of Marketing Knowledge: An Abstract
|
Chapter number |
253 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_253 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
David J. Ortinau, Barry J. Babin, Joseph F. HairJr, John B. Ford, James S. Boles, Joseph F. Hair
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor > Associate Professor |
1 |
17% |
Student > Master |
1 |
17% |
Unknown |
4 |
67% |
Readers by discipline |
Count |
As % |
Computer Science |
2 |
33% |
Unknown |
4 |
67% |