Attention for Chapter 18:
Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract
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Chapter title |
Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract
|
Chapter number |
18 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_18 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Stacey Sharpe, Nicole Hanson
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
29% |
Librarian |
1 |
14% |
Professor > Associate Professor |
1 |
14% |
Student > Doctoral Student |
1 |
14% |
Unknown |
2 |
29% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
57% |
Arts and Humanities |
1 |
14% |
Unknown |
2 |
29% |