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Back to the Future: Using Marketing Basics to Provide Customer Value

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Cover of 'Back to the Future: Using Marketing Basics to Provide Customer Value'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Managerial Decisions on International Price Adaptation: An Abstract
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    Chapter 2 A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract
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    Chapter 3 Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract
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    Chapter 4 Strategies for Theory Assessment and Enhancement in Marketing: An Abstract
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    Chapter 5 Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract
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    Chapter 6 When the Service Experience Drives Negative and Positive Emotions: The Moderating Role of Pride in the Effects of Guilt on Coping and Satisfaction: An Abstract
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    Chapter 7 Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet: An Abstract
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    Chapter 8 The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract
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    Chapter 9 Global Country Social Responsibility: What Is It? An Abstract
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    Chapter 10 Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach: An Abstract
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    Chapter 11 The Role of Honor as a Key Global Marketing Dimension for Business and Academia
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    Chapter 12 The Influence of Posture on Taste: An Abstract
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    Chapter 13 The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract
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    Chapter 14 If I Touch I Like It! The Interplay Between Tactile Inputs and Gustatory Perceptions: An Abstract
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    Chapter 15 The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract
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    Chapter 16 Five Seconds to the Ad: How ProgramInduced Mood Affects Ad Countdown Effects: An Abstract
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    Chapter 17 The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract
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    Chapter 18 Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract
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    Chapter 19 Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract
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    Chapter 20 The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract
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    Chapter 21 Can Marketing and IT Be Friends? The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract
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    Chapter 22 Perspective Taking and Persuasiveness of Charity Advertising Appeals: An Abstract
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    Chapter 23 Political Ideology of Donors and Attribution Messages in Charity Advertising: An Abstract
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    Chapter 24 Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstract
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    Chapter 25 Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract
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    Chapter 26 Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract
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    Chapter 27 Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions Under Recall Circumstances: An Abstract
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    Chapter 28 Managing Customer Reactions to Brand Deletion: An Abstract
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    Chapter 29 The Influence of Chief Executive Officers’ Regulatory Foci on Firms’ Advertising, R&D, and Corporate Social Responsibility: An Abstract
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    Chapter 30 Co-Designing Active Workplace Social Marketing Campaign: Barriers and Motivators to Sit Less and Stand Up: An Abstract
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    Chapter 31 The Mechanisms of Punishment on Consumer’s Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair
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    Chapter 32 An Exploratory Analysis of Consumer Opinions, Ethics, and Sentiment of Neuromarketing: An Abstract
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    Chapter 33 Ethical vs. Unethical Advertisements: Evaluation and Recall: An Abstract
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    Chapter 34 Entering the Performance-Based Contracting Business: An Exploration of Sales-Related Challenges: An Abstract
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    Chapter 35 Performance Impact of Customer Orientation, Task Interdependence, and Information Sharing in Sales Teams: An Abstract
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    Chapter 36 Cross-Border M&A: Implications for Marketing Capability: An Abstract
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    Chapter 37 Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract
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    Chapter 38 Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment
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    Chapter 39 Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads
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    Chapter 40 You’ve Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract
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    Chapter 41 The Effects of Holistic Thinking Style on Attitude Toward Innovative Design: Role of Value Presentation: An Abstract
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    Chapter 42 Sensory Similarity: A Physical Product Perception in Online Context
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    Chapter 43 Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract
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    Chapter 44 More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns: An Abstract
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    Chapter 45 Integrating Social Media into Health-Care Marketing: An Abstract
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    Chapter 46 Patient Safety and Employee Word-of-Mouth Communication: An Abstract
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    Chapter 47 Does Customer Co-Creation Really Produce Value? An Abstract
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    Chapter 48 Purchase Quantity Restrictions: Good or Bad? An Abstract
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    Chapter 49 A Comparison of Brand Loyalty Between On-the-Go and Take-Home Consumption Purchases: An Abstract
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    Chapter 50 The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract
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    Chapter 51 The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
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    Chapter 52 Consumer Reactions to Low vs. High Levels of Customization: An Abstract
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    Chapter 53 Big Data-Driven Marketing: An Abstract
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    Chapter 54 Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract
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    Chapter 55 The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract
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    Chapter 56 Review Richness: How Online Consumer Review Information Content Shapes Persuasion Through Review Richness: An Abstract
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    Chapter 57 An Abstract on AEL as a Fundraiser’s Relationship-Building Tool
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    Chapter 58 I Don’t Think It’s Real: Exploring the Genres of Reality Programming: An Abstract
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    Chapter 59 Automation in Credit Card Repayment: A Friend or a Foe? An Abstract
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    Chapter 60 A Financial Leap of Faith: Government Funding for Community CSR and Sustainability Initiatives: An Abstract
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    Chapter 61 A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract
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    Chapter 62 Providing Value to SMEs and Their Stakeholders Through Corporate Social Responsibility Initiatives: An Abstract
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    Chapter 63 Embedding CSR in the Firm’s DNA, The Case for Strategic CSR in Emerging Markets: An Abstract
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    Chapter 64 E-Mobility Marketing: Standardization or Specialization
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    Chapter 65 Is Online Sharing and Word of Mouth More Prevalent Among Collectivist Consumers?
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    Chapter 66 Examining Online Chinese Buyer-Seller Relationships, Understanding E-Guanxi: An Abstract
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    Chapter 67 Uber and the Sharing Economy, Changing Strategies and Global Markets: An Abstract
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    Chapter 68 A Study on the Relationship Between BOP Orientation and Firm Performance: An Abstract
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    Chapter 69 Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract
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    Chapter 70 Improving Personal Hygiene and Water Conservation Among South African Children, a Pilot Test of Knowledge and Attitude Change: An Abstract
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    Chapter 71 Money Isn’t Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes, An Empirical Analysis on Consumer Motives: An Abstract
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    Chapter 72 Short- and Long-Term Consumer Reactions to Promotions: An Abstract
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    Chapter 73 Does “Hot” Lead to “Not So Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract
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    Chapter 74 Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics: An Abstract
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    Chapter 75 Influence of Social Context on Consumption in the USA: An Abstract
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    Chapter 76 Revealing the Young People’s Cognitive Structure of Sharing Video Online: An Exploratory Research: An Abstract
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    Chapter 77 User-Generated Advertising, The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract
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    Chapter 78 Exploring the Role of Audience Participation and Para-social Interaction on Endorsement Effectiveness in Vlogs: An Abstract
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    Chapter 79 Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract
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    Chapter 80 Open Data Innovation, What are the Main Issues/Challenges for Open Data Projects in Sweden: An Abstract
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    Chapter 81 Consumers’ Perception of Price Premiums for Greenwashed Products: An Abstract
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    Chapter 82 Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract
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    Chapter 83 Price Promotion for a Preordered Product, The Moderating Role of Time of Release: An Abstract
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    Chapter 84 An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract
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    Chapter 85 Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering
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    Chapter 86 Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
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    Chapter 87 Challenges in Data-Driven Innovation Toward European Digital Single Market: An Abstract
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    Chapter 88 The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract
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    Chapter 89 Why Do Certain Products Influence Grocery Store Choice? The Role of Anchor Products and Their Relationships with Other Store Choice Factors: An Abstract
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    Chapter 90 Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract
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    Chapter 91 Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract
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    Chapter 92 Marketing’s Theoretical and Conceptual Value Proposition: An Abstract
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    Chapter 93 The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency: An Abstract
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    Chapter 94 The Lovemarks Effect: An Abstract
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    Chapter 95 Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
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    Chapter 96 Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract
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    Chapter 97 Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract
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    Chapter 98 The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme? An Abstract
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    Chapter 99 Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract
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    Chapter 100 The Quantified Self: The Role of Consumers’ Smart Wearables Perception Offered by Insurance Companies: An Abstract
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    Chapter 101 Does a Hologram Give an Encore? Authenticity in Mixed Reality: An Abstract
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    Chapter 102 Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract
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    Chapter 103 The Influence on Need for Cognition, Web Expertise and Trust on Online and Offline Information Search Behaviour: An Abstract
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    Chapter 104 The Effect of Placement Context on Brand Persuasiveness: An Abstract
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    Chapter 105 Brand Advertising in an Access–Ownership World, How Marketing Channels Impact Message Persuasiveness: An Abstract
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    Chapter 106 Green Identity, Myth or Reality: An Abstract
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    Chapter 107 Understanding the Effect of Perceived Reasonableness on Customer Satisfaction in Relation to Moral Identity: An Abstract
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    Chapter 108 Nostalgia and Astrometry as Precursors of Superstitious Beliefs: An Abstract
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    Chapter 109 Love Makes the Daredevil, Mating Mindset and Proactive Tendency: An Abstract
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    Chapter 110 Thankfulness and Hope as the Driving Emotions in Mommy Blogs: An Abstract
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    Chapter 111 Red Sox Versus Yankees, Sports Team Rivalry, Sports Symbols, and Distance Performance: An Abstract
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    Chapter 112 The Way to Regained Trust Through Service Recovery Is Paved with Consumer Forgiveness: The Effects of Service Failure Characteristics
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    Chapter 113 Service Quality and Satisfaction of Traditional and Technology-Enhanced Services
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    Chapter 114 The Moderator Effect of Previous Dissatisfaction with Service Category on Co-creation with Consumers
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    Chapter 115 Cross-Cultural Study of Social Media-Based Brand Communities: An Abstract
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    Chapter 116 Keep It Simple, Readability Increases Engagement on Twitter: An Abstract
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    Chapter 117 The Stories Packages Tell, A Typology of Product Stories Told on Grocery Product Packages: An Abstract
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    Chapter 118 Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
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    Chapter 119 Mapping Country Wine Brand Personalities, Examples from Five Nations: An Abstract
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    Chapter 120 The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research: An Abstract
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    Chapter 121 Special Doctoral Colloquium Session: The Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar: An Abstract
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    Chapter 122 Salesperson Performance and Commitment and Buyer Relational Behaviors as Antecedents of Buyer’s Desire for Business Relationship with Suppliers: An Abstract
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    Chapter 123 The Effects of S-D Logic on Interfirm Relationships: An Abstract
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    Chapter 124 The Mediating Effect of Trust and Commitment on Economic and Noneconomic Satisfaction: An Abstract
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    Chapter 125 Business Mating Online: How Online Referrals Influence Supplier Selection? An Abstract
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    Chapter 126 Social Media Links on Magazine Advertisements: When Do We Need Them?
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    Chapter 127 Snapchat as an Influential Tool for Marketing Communication: An Exploratory Analysis of Brands Usage: An Abstract
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    Chapter 128 Covert Persuasion Attempts: Do People Notice? An Abstract
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    Chapter 129 Improving Banner Ad Strategies Through Predictive Modeling
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    Chapter 130 A Brand Foci Model to Explain Achievement Needs: A Contradictory Explanation: An Abstract
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    Chapter 131 How Do Different Service Employees Deliver the Brand to Consumers? An Abstract
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    Chapter 132 The Values of Storytelling: From Tactics to Transformative Action: An Abstract
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    Chapter 133 Do Ads that Tell a Story Always Perform Better? An Anthropomorphism-Based Response: An Abstract
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    Chapter 134 The Mediating Effect of Storying on the Relationship Between Psychological Capital and Salesperson Performance: An Abstract
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    Chapter 135 Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract
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    Chapter 136 Marketing’s Point of View: Narrative Competition Within the Firm: An Abstract
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    Chapter 137 Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approach” and Sketching an Agenda for Joint Research Efforts: An Abstract
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    Chapter 138 Inferring the Personalities of B2B Salespeople from Text-Based Interviews: An Exploratory Study: An Abstract
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    Chapter 139 The Impact of Subjective Well-Being on Salesperson Relational and Economic Performances: An Abstract
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    Chapter 140 When (Not) to Use Humor in a B-to-B Relationship: The Role of the Exploration Relationship Phase in the Effects of Humor on Business Performance: An Abstract
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    Chapter 141 Information Search at the Point of Sale: How Information Source Influences Customers’ Purchase Channel Switching Intention: An Abstract
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    Chapter 142 The Value of Shopping Channels and the Relationship with Social Exclusion and Perceived Well-Being: An Abstract
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    Chapter 143 Toward the Identification of Consumer Retailer Nostalgia: An Abstract
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    Chapter 144 Standing Out by Standing Up: Brand Differentiation and Minority Influence Theory: An Abstract
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    Chapter 145 Conversion Theory in Marketing
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    Chapter 146 Building Brand Identification Through Cause-Brand Alliances: The Role of Perceived Cause Controversy: An Abstract
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    Chapter 147 Developing a Political Brand Image Framework
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    Chapter 148 Detecting Careless Respondents in Survey Data: Floodlight Detection of Careless Respondents
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    Chapter 149 Quantitative Insights from Qualitative Data: Using the Doubling Technique in Correspondence Analysis: An Abstract
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    Chapter 150 Lacking Correspondence Between Subjective and Objective Performance Data Among Small Business Managers: An Abstract
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    Chapter 151 Green Innovation in Technological Networks: An Abstract
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    Chapter 152 Sporty, Posh or… What Type of Wearable Fits You? A Conceptual Framework for Consumer’s Adoption of Wearable Devices: An Abstract
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    Chapter 153 The Past and Future of Cocreation: An Abstract
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    Chapter 154 Do Brands Improve Consumer Perception Due to Product Placement in Emerging Markets?
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    Chapter 155 Global Positioning Strategies: A Comparison of Positioning Strategies Used in German and American Airline Magazine Advertisements: An Abstract
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    Chapter 156 Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll: An Abstract
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    Chapter 157 Intentions to Pursue a Sales Career: Integrating Intentions to Study Sales and Learning Experience: An Abstract
  159. Altmetric Badge
    Chapter 158 Driven By Big Data: Are Our Students Prepared? Requiring Technology Coursework in University Sales Programs: An Abstract
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    Chapter 159 Metaphors and Sales Management: A Review and Research Agenda: An Abstract
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    Chapter 160 Conceptualization and Scale Development for Salesperson Swagger: An Abstract
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    Chapter 161 Impact of Grit on Organizational Turnover: Empirical Results of International vs. US Gen Z/Millennial Cusp: An Abstract
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    Chapter 162 The Effects of Suspicion on Interorganizational Relationships: An Abstract
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    Chapter 163 Corporate Socially Irresponsible Behavior and Its Spillover Effect: The Role of Upstream Versus Downstream Positions in the Supply Chain: An Abstract
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    Chapter 164 Contagion Effect on Traditional Versus Innovative Products: Role of Consistency in “Essence” Transfer Process: An Abstract
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    Chapter 165 A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract
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    Chapter 166 Customer Value Through Resource Integration: The Role of the Institutional Solution Space: An Abstract
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    Chapter 167 Customer Cohort Climate: A Conceptual Model for Group Service Encounters: An Abstract
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    Chapter 168 The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract
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    Chapter 169 Brand Personality Self-Congruity and the Product Life Cycle: Assessment of Behavioral Intentions Toward Tourism Destinations: An Abstract
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    Chapter 170 Authenticity: The Driving Force Behind the Corporate Brand Saga: An Abstract
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    Chapter 171 How Mental Stimulation Exercises Can Nudge Healthier Food Choices for Children: An Abstract
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    Chapter 172 The Disclosure of Personal Data: Understanding Customers’ Expectations: An Abstract
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    Chapter 173 Do I Care? Pathological Apathy in the Context of Sustainable Consumption
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    Chapter 174 The Bright and Dark Sides of Product Certification: Exploring Side Effects on Consumers’ Perceptions of Non-Certified Products: An Abstract
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    Chapter 175 The Role of Team-Sponsor Logo Color Congruity in Sponsorship Effectiveness: An Abstract
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    Chapter 176 In-Group Favoritism, Out-Group Animosity, and Joint Conflict: The Role of Ambivalence in Response to Joint Sponsorships: An Abstract
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    Chapter 177 Who Is Your True G.O.A.T? Analyzing the Cause-Effect Relations of Sport Rivalry on the Emotional Appeal Toward a Sport Athlete: An Abstract
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    Chapter 178 Abstract on Evaluating Sustainability as a Core Competency: Consumer Response to Sustainable Products
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    Chapter 179 Understanding Consumers’ Perception of Sustainable Consumption: A ZMET Approach
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    Chapter 180 “I Would Like a European Eco-Product!”: A Study on the Preference of Algerian and Tunisian Consumers for Local Ecological Products
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    Chapter 181 Budgeting Biases Across Consumption Categories: An Abstract
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    Chapter 182 “My” Losing Proposition: The Role of Ownership in Sunk Cost Effects: An Abstract
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    Chapter 183 The Influence of Audience and Self-Construal on the Content of Online Reviews: An Abstract
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    Chapter 184 The Prosthetic Generation Is all Around Us: Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
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    Chapter 185 “I Can’t Wait to See This”: An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An Abstract
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    Chapter 186 The Role of Consumer Innovativeness in Mobile Commerce Usage: A Comparison of Two Emerging Countries: An Abstract
  188. Altmetric Badge
    Chapter 187 Customers’ Attitudinal, Emotional and Behavioural Responses to Firm-Initiated Service Termination: An Abstract
  189. Altmetric Badge
    Chapter 188 The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract
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    Chapter 189 Management Responses to Negative Online Customer Reviews: The Effect of Compensation and Explanation on the Observer’s Purchase Intention: An Abstract
  191. Altmetric Badge
    Chapter 190 Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract
  192. Altmetric Badge
    Chapter 191 I Am Feeling Back to Those Days: The Three-Way Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia Advertising: An Abstract
  193. Altmetric Badge
    Chapter 192 Idle Speculation or Proficient Prognosis? How to Employ Celebrity Endorsement Models Smartly: An Abstract
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    Chapter 193 The Effects of Celebrity Attractiveness and Identification on Advertising Interest
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    Chapter 194 Physical Attractiveness in Advertising: Can an Endorser Be Too Attractive? An Abstract
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    Chapter 195 Scale Development Incorporating Cluster Heat Maps: An Abstract
  197. Altmetric Badge
    Chapter 196 Meet with Editorial Reviewers: An Interactive Discussion of the Difficulties and Issues Facing Authors in the Journal Review Process: An Abstract
  198. Altmetric Badge
    Chapter 197 How Does Nostalgia Affect Donor Giving Behavior?
  199. Altmetric Badge
    Chapter 198 Exploring the Role of Religion in Consumer Acculturation and Ethnic Identification of the Second-Generation British Pakistanis: An Abstract
  200. Altmetric Badge
    Chapter 199 Social and Spatial Distance in Decision-Making: Can Culture Play a Role? An Abstract
  201. Altmetric Badge
    Chapter 200 The Impact of New Product Introduction on Inter-tier Price Competition: An Abstract
  202. Altmetric Badge
    Chapter 201 Switching from Free to Fee: More than Just a Price Increase? An Abstract
  203. Altmetric Badge
    Chapter 202 Cause-Related Marketing and Price Endings: Right-Digit Effect: An Abstract
  204. Altmetric Badge
    Chapter 203 Can Academics Provide Value to Practitioners? The Practitioner Response to Academic Research Output: An Abstract
  205. Altmetric Badge
    Chapter 204 Virtually Enhancing the Real World with Augmented Reality Holograms: Use and Gratification Perspective: An Abstract
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    Chapter 205 Adoption of Augmented Reality Technologies in Tourism: Visitors’ Acceptance of Smart Glasses: An Abstract
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    Chapter 206 Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style: An Abstract
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    Chapter 207 The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence, or Less Helping Behavior: An Abstract
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    Chapter 208 Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract
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    Chapter 209 Seeing Is Believing … Or Is it? The Effect of Product Review Modality and Valence: An Abstract
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    Chapter 210 E-Service Quality and eWOM: The Moderating Role of Customers’ Risk Orientation and Moral Identity: An Abstract
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    Chapter 211 Investigating Online Reviews: The Interaction Between Online Review Volume and Valence: An Abstract
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    Chapter 212 The Moderating Effects of Fatalism and Traditionalism on Innovation Resistance
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    Chapter 213 Perceived Security Risk and Shopping Behavior: An Exposition in Emerging Markets: An Abstract
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    Chapter 214 The Revenge of the Nerds: Uncovering Practices of E-Sports and Fantasy Sports: An Abstract
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    Chapter 215 Reciprocal Intentions: Effects of Promotional Giveaways on Consumers’ In-Venue Spending Intentions: An Abstract
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    Chapter 216 The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract
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    Chapter 217 A Holistic Approach to Educational Servicescape: An Abstract
  219. Altmetric Badge
    Chapter 218 Wizardry in Qualitative Marketing Analysis: A Toolbox for Teaching
  220. Altmetric Badge
    Chapter 219 Bringing Practitioner into the Classroom: Student Reflections and Learning Types: An Abstract
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    Chapter 220 Is Two Really Better than One? The Effects of Dual Language Labelling on Consumer Perceptions and Purchase Intention: An Abstract
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    Chapter 221 Cool or Uncool? Using Associative Groups to Promote Healthy Eating to Young Consumers: An Abstract
  223. Altmetric Badge
    Chapter 222 The Cross-Modal Effects of Colour in Food Advertising: An Abstract
  224. Altmetric Badge
    Chapter 223 An Expectancy Model of Green Product Consumption and Green Brand Equity
  225. Altmetric Badge
    Chapter 224 Clarifying the Creative Consumer: An Abstract
  226. Altmetric Badge
    Chapter 225 Formation of Satisfactory and Dissatisfactory Experiences with Augmented Reality: An Abstract
  227. Altmetric Badge
    Chapter 226 Seeing Things that Don’t Exist: Conceptualizing an Augmented Reality Atmosphere: An Abstract
  228. Altmetric Badge
    Chapter 227 Why Do Consumers Share Content on the Internet? The Uses and Gratifications Approach: An Abstract
  229. Altmetric Badge
    Chapter 228 Content Curatorship and Collaborative Filtering: A Symbolic Interactionist Approach
  230. Altmetric Badge
    Chapter 229 Incentivizing Consumer Sharing in Social Media: The Role of Audience Size: An Abstract
  231. Altmetric Badge
    Chapter 230 The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract
  232. Altmetric Badge
    Chapter 231 Hedonic Pricing Method, the Third Law of Demand, and Marketing Strategy: An Abstract
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    Chapter 232 Identifying Brand Sentiment Through Analytics: An Abstract
  234. Altmetric Badge
    Chapter 233 Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study: An Abstract
  235. Altmetric Badge
    Chapter 234 Don’t Dare to Blur Our Boundaries: Balancing Between Current and Past Identities
  236. Altmetric Badge
    Chapter 235 Country of Origin and Brand Positioning for High-Involvement Health-Care Services: An Abstract
  237. Altmetric Badge
    Chapter 236 Investigating the Malinchism-Nationalism Paradox in Hispanic TV Advertising: An Abstract
  238. Altmetric Badge
    Chapter 237 Customer-Based Brand Equity in the Digital Age: Development of a Theoretical Framework: An Abstract
  239. Altmetric Badge
    Chapter 238 Customer-Based Online Reputation: One Key Antecedent and Some Consequences
  240. Altmetric Badge
    Chapter 239 Ten Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value: An Abstract Perceptions
  241. Altmetric Badge
    Chapter 240 Drivers of Brand Page Attachment: An Abstract
  242. Altmetric Badge
    Chapter 241 Service Provider Absenteeism: What Happens When You’re Not There? An Abstract
  243. Altmetric Badge
    Chapter 242 The Spillover Effects of Negative Supply Chain Information on Consumers’ Perceptions of Product Attributes
  244. Altmetric Badge
    Chapter 243 Stakeholder Considerations in Corporate Efforts of Business Sustainability: An Abstract
  245. Altmetric Badge
    Chapter 244 Value Creation for Emergency Supply Chain Members: An Abstract
  246. Altmetric Badge
    Chapter 245 Marketing Mix-Based Facebook Posts and Potential Consumers: An Abstract
  247. Altmetric Badge
    Chapter 246 Content Strategies for Facebook Marketing: A Case Study of a Leading Fast-Food Brand Page
  248. Altmetric Badge
    Chapter 247 New Media Celebrity and Social Media Promotions: An Abstract
  249. Altmetric Badge
    Chapter 248 Exploring the Impact of Brand Selfie on Brand Attitude in the Twittersphere: An Abstract
  250. Altmetric Badge
    Chapter 249 Creating Value in an Introduction to Marketing Course Using a Simulation: An Abstract
  251. Altmetric Badge
    Chapter 250 Perceived Value of an Online Interactive Learning Tool and Its Critical Antecedents: An Abstract
  252. Altmetric Badge
    Chapter 251 Experiential Learning and Value Co-Creation in the Classroom: A New Examination Using Social Media Monitoring
  253. Altmetric Badge
    Chapter 252 The Use of Brand Concept Maps and Network Analysis Tools to Examine Brand Associations Networks: An Abstract
  254. Altmetric Badge
    Chapter 253 Data Fraud in Research: Types, Detection, and Consequences to Data Quality as well as to Research Results, Findings, Implications, and the Body of Marketing Knowledge: An Abstract
  255. Altmetric Badge
    Chapter 254 Predictive Validity in Choice-Based Conjoint Analysis: A Comparison of Hypothetical and Incentive-Aligned ACBC with Incentive-Aligned CBC: An Abstract
Overall attention for this book and its chapters
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Mentioned by

news
4 news outlets
twitter
4 X users
wikipedia
1 Wikipedia page

Citations

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9 Dimensions

Readers on

mendeley
77 Mendeley
Summary News X Wikipedia Dimensions citations
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Title
Back to the Future: Using Marketing Basics to Provide Customer Value
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-66023-3
ISBNs
978-3-31-966022-6, 978-3-31-966023-3
Editors

Nina Krey, Patricia Rossi

View on publisher site
X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 77 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 77 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 13 17%
Student > Ph. D. Student 10 13%
Lecturer 8 10%
Student > Doctoral Student 5 6%
Student > Bachelor 5 6%
Other 18 23%
Unknown 18 23%
Readers by discipline Count As %
Business, Management and Accounting 28 36%
Social Sciences 8 10%
Economics, Econometrics and Finance 7 9%
Computer Science 3 4%
Linguistics 2 3%
Other 9 12%
Unknown 20 26%

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