Attention for Chapter 140:
When (Not) to Use Humor in a B-to-B Relationship: The Role of the Exploration Relationship Phase in the Effects of Humor on Business Performance: An Abstract
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Chapter title |
When (Not) to Use Humor in a B-to-B Relationship: The Role of the Exploration Relationship Phase in the Effects of Humor on Business Performance: An Abstract
|
Chapter number |
140 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_140 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Laurent Bompar, Renaud Lunardo, Camille Saintives
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
2 |
50% |
Student > Ph. D. Student |
1 |
25% |
Lecturer > Senior Lecturer |
1 |
25% |
Readers by discipline |
Count |
As % |
Arts and Humanities |
1 |
25% |
Unspecified |
1 |
25% |
Business, Management and Accounting |
1 |
25% |
Computer Science |
1 |
25% |