Attention for Chapter 189:
Management Responses to Negative Online Customer Reviews: The Effect of Compensation and Explanation on the Observer’s Purchase Intention: An Abstract
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Chapter title |
Management Responses to Negative Online Customer Reviews: The Effect of Compensation and Explanation on the Observer’s Purchase Intention: An Abstract
|
Chapter number |
189 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_189 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Rico Piehler, Michael Schade, Ines Nee, Christoph Burmann, Piehler, Rico, Schade, Michael, Nee, Ines, Burmann, Christoph
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
1 |
25% |
Unknown |
3 |
75% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
25% |
Unknown |
3 |
75% |