Attention for Chapter 118:
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
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Chapter title |
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
|
Chapter number |
118 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_118 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Ulrich Paschen, Jeannette Paschen, Jan Kietzmann
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
2 |
29% |
Student > Ph. D. Student |
1 |
14% |
Student > Master |
1 |
14% |
Unknown |
3 |
43% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
43% |
Social Sciences |
1 |
14% |
Unknown |
3 |
43% |