Attention for Chapter 15:
The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract
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Chapter title |
The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract
|
Chapter number |
15 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_15 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Sascha Langner, Steffen Schmidt, Levke Albertsen, Evmorfia Karampournioti, Klaus-Peter Wiedmann
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Other |
1 |
33% |
Unknown |
2 |
67% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
33% |
Unknown |
2 |
67% |