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Chapter title |
“My” Losing Proposition: The Role of Ownership in Sunk Cost Effects: An Abstract
|
---|---|
Chapter number | 182 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_182 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Stephan Dickert, Bernadette Kamleitner, Sophie Süssenbach, Erdem Geveze |