Attention for Chapter 29:
The Influence of Chief Executive Officers’ Regulatory Foci on Firms’ Advertising, R&D, and Corporate Social Responsibility: An Abstract
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Chapter title |
The Influence of Chief Executive Officers’ Regulatory Foci on Firms’ Advertising, R&D, and Corporate Social Responsibility: An Abstract
|
Chapter number |
29 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_29 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Saim Kashmiri, Prachi Gala, Cameron Duncan Nicol
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
67% |
Student > Doctoral Student |
1 |
33% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
33% |
Psychology |
1 |
33% |
Unknown |
1 |
33% |