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Chapter title |
Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract
|
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Chapter number | 135 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_135 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
David M. Houghton, Douglas M. Walker, Edward L. Nowlin |