Attention for Chapter 96:
Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract
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Chapter title |
Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract
|
Chapter number |
96 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_96 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
José Marcos Carvalho de Mesquita, Gegory Kivenzor, Natalia Corradi Franco
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
3 |
60% |
Professor > Associate Professor |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
20% |
Computer Science |
1 |
20% |
Economics, Econometrics and Finance |
1 |
20% |
Design |
1 |
20% |
Unknown |
1 |
20% |