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Chapter title |
Beyond the Modelling Process: An Example to Study the Logistic Model of Customer Lifetime Value in Business Marketing
|
---|---|
Chapter number | 52 |
Book title |
Teaching Mathematical Modelling: Connecting to Research and Practice
|
Published by |
Springer Netherlands, January 2013
|
DOI | 10.1007/978-94-007-6540-5_52 |
Book ISBNs |
978-9-40-076539-9, 978-9-40-076540-5
|
Authors |
Issic K. C. Leung |
Editors |
Gloria Ann Stillman, Gabriele Kaiser, Werner Blum, Jill P. Brown |