Attention for Chapter 136:
Frontline Frustration: The Experience of Point-of-Sale Cause Marketing from the Cashier and Customer Perspectives: An Abstract
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Chapter title |
Frontline Frustration: The Experience of Point-of-Sale Cause Marketing from the Cashier and Customer Perspectives: An Abstract
|
Chapter number |
136 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_136 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Debra Z. Basil, Mary S. Runte, Bola Fowosere, Alexa Villanueva
|
Timeline
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
12 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
17% |
Unspecified |
1 |
8% |
Student > Bachelor |
1 |
8% |
Lecturer |
1 |
8% |
Unknown |
7 |
58% |
Readers by discipline |
Count |
As % |
Social Sciences |
2 |
17% |
Unspecified |
1 |
8% |
Economics, Econometrics and Finance |
1 |
8% |
Business, Management and Accounting |
1 |
8% |
Unknown |
7 |
58% |