Attention for Chapter 96:
Just a Mental Problem: Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets: An Abstract
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Chapter title |
Just a Mental Problem: Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets: An Abstract
|
Chapter number |
96 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_96 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Thorsten Autmaring, Ina Griese, Gerrit Cziehso, Autmaring, Thorsten, Griese, Ina, Cziehso, Gerrit
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
50% |
Unknown |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Unknown |
1 |
50% |