Attention for Chapter 45:
“Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract
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Chapter title |
“Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract
|
Chapter number |
45 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_45 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Naz Onel, Timucin Ozcan, Onel, Naz, Ozcan, Timucin
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
2 |
100% |
Student > Doctoral Student |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Biochemistry, Genetics and Molecular Biology |
1 |
50% |
Agricultural and Biological Sciences |
1 |
50% |