Attention for Chapter 62:
Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
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Chapter title |
Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
|
Chapter number |
62 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_62 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Debbie Laverie, William H. Humphrey, Dorcia E. Bolton, Laverie, Debbie, Humphrey, William H., Bolton, Dorcia E.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
44 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
3 |
7% |
Lecturer |
2 |
5% |
Student > Doctoral Student |
2 |
5% |
Unspecified |
2 |
5% |
Student > Bachelor |
2 |
5% |
Other |
4 |
9% |
Unknown |
29 |
66% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
8 |
18% |
Unspecified |
2 |
5% |
Chemical Engineering |
1 |
2% |
Computer Science |
1 |
2% |
Economics, Econometrics and Finance |
1 |
2% |
Other |
1 |
2% |
Unknown |
30 |
68% |