Attention for Chapter 150:
Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract
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Chapter title |
Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract
|
Chapter number |
150 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_150 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Haya Ajjan, Dana E. Harrison, Joe F. Hair, Ajjan, Haya, Harrison, Dana E., Hair, Joe F.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
16 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
2 |
13% |
Researcher |
1 |
6% |
Student > Doctoral Student |
1 |
6% |
Student > Master |
1 |
6% |
Unknown |
11 |
69% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
19% |
Computer Science |
1 |
6% |
Economics, Econometrics and Finance |
1 |
6% |
Unknown |
11 |
69% |