Attention for Chapter 173:
An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge
|
Chapter number |
173 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_173 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Sascha Langner, Steffen Schmidt, Gesa Lischka, Evmorfia Karampournioti, Levke Albertsen, Langner, Sascha, Schmidt, Steffen, Lischka, Gesa, Karampournioti, Evmorfia, Albertsen, Levke
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
50% |
Unknown |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Unknown |
1 |
50% |