Attention for Chapter 127:
Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract
|
Chapter number |
127 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_127 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Maryam Tofighi, Bianca Grohmann, Onur Bodur, Tofighi, Maryam, Grohmann, Bianca, Bodur, Onur
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
50% |
Other |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Unknown |
1 |
50% |