You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Fast-Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract
|
---|---|
Chapter number | 85 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI | 10.1007/978-3-319-99181-8_85 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Syed Tariq Anwar |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 20% |
Unspecified | 1 | 10% |
Student > Bachelor | 1 | 10% |
Student > Postgraduate | 1 | 10% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Unspecified | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 5 | 50% |