Attention for Chapter 32:
Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract
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Chapter title |
Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract
|
Chapter number |
32 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_32 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Martin Key, Terry Clark, O. C. Ferrell, Bernard J. Jaworski, Leyland Pitt
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
1 |
100% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
100% |