Attention for Chapter 76:
A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract
|
Chapter number |
76 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_76 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Peter R. Darke, Jessica Weigel, Germelmann, Claas Christian, Herrmann, Jean-Luc, Kacha, Mathieu, Darke, Peter R., Weigel, Jessica
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
100% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
100% |