Attention for Chapter 81:
What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract
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Chapter title |
What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract
|
Chapter number |
81 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_81 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Klaus-Peter Wiedmann, Jannick Bettels, Wiedmann, Klaus-Peter, Bettels, Jannick
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
25% |
Student > Postgraduate |
1 |
25% |
Unknown |
2 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
25% |
Economics, Econometrics and Finance |
1 |
25% |
Unknown |
2 |
50% |