Attention for Chapter 77:
Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract
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Chapter title |
Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract
|
Chapter number |
77 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_77 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Mark J. Pelletier, Kenneth W. Graham, Karen Hopkins, Christopher D. Hopkins
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
1 |
20% |
Unknown |
4 |
80% |
Readers by discipline |
Count |
As % |
Economics, Econometrics and Finance |
1 |
20% |
Social Sciences |
1 |
20% |
Unknown |
3 |
60% |