Attention for Chapter 199:
Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract
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Chapter title |
Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract
|
Chapter number |
199 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_199 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
20% |
Lecturer |
1 |
20% |
Unknown |
3 |
60% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
20% |
Unknown |
4 |
80% |