Attention for Chapter 1:
The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract
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Chapter title |
The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract
|
Chapter number |
1 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_1 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Valentina Pitardi, Laurence Dessart
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
13% |
Professor |
1 |
13% |
Student > Ph. D. Student |
1 |
13% |
Unknown |
5 |
63% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
25% |
Computer Science |
1 |
13% |
Unknown |
5 |
63% |