Attention for Chapter 20:
Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets
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Chapter title |
Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets
|
Chapter number |
20 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI |
10.1007/978-3-319-99181-8_20 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Rajesh Kumar Srivastava, Manoj Bhide, Srivastava, Rajesh Kumar, Bhide, Manoj
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer > Senior Lecturer |
1 |
17% |
Student > Ph. D. Student |
1 |
17% |
Unknown |
4 |
67% |
Readers by discipline |
Count |
As % |
Biochemistry, Genetics and Molecular Biology |
1 |
17% |
Business, Management and Accounting |
1 |
17% |
Unknown |
4 |
67% |