Back to the Future: Using Marketing Basics to Provide Customer Value
Springer, Cham
Chapter title |
Abstract on Evaluating Sustainability as a Core Competency: Consumer Response to Sustainable Products
|
---|---|
Chapter number | 178 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI | 10.1007/978-3-319-66023-3_178 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Clyde Eiríkur Hull, Jennifer D. Russell, Monika Kukar-Kinney, Hull, Clyde Eiríkur, Russell, Jennifer D., Kukar-Kinney, Monika |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 30% |
Unspecified | 2 | 20% |
Student > Ph. D. Student | 2 | 20% |
Student > Bachelor | 1 | 10% |
Unknown | 2 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 20% |
Business, Management and Accounting | 2 | 20% |
Agricultural and Biological Sciences | 1 | 10% |
Engineering | 1 | 10% |
Unknown | 4 | 40% |