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Chapter title |
An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures
|
---|---|
Chapter number | 249 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_249 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Kabir Chandra Sen, Vivek S. Natarajan, Avinandan Mukherjee |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |