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Mendeley readers
Chapter title |
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
|
---|---|
Chapter number | 215 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_215 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 31% |
Student > Bachelor | 4 | 14% |
Student > Doctoral Student | 3 | 10% |
Student > Ph. D. Student | 3 | 10% |
Unspecified | 2 | 7% |
Other | 3 | 10% |
Unknown | 5 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 45% |
Computer Science | 3 | 10% |
Social Sciences | 3 | 10% |
Unspecified | 2 | 7% |
Philosophy | 1 | 3% |
Other | 1 | 3% |
Unknown | 6 | 21% |