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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing, January 2016
Michael W. Obal, Nina Krey, Christian Bushardt
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|Members of the public||5||71%|
The data shown below were compiled from readership statistics for 145 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Iran, Islamic Republic of||1||<1%|
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||35||24%|
|Student > Master||29||20%|
|Student > Bachelor||16||11%|
|Student > Postgraduate||9||6%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||71||49%|
|Economics, Econometrics and Finance||14||10%|
|Arts and Humanities||6||4%|