Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market
|
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Chapter number | 191 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_191 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Anjali Bal, Leyland Pitt, Michael Parent |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |