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Mendeley readers
Chapter title |
Antecedents and Anti-Counterfeiting Tactics That Influence Consumer Complicity
|
---|---|
Chapter number | 84 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_84 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Peggy E. Chaudhry, Ludovica Cesareo, Stephen A. Stumpf |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Medicine and Dentistry | 1 | 100% |