Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Springer International Publishing
Chapter title |
Luxury Branding in Emerging Markets
|
---|---|
Chapter number | 25 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2016
|
DOI | 10.1007/978-3-319-11815-4_25 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Beate Stiehler, Linda W. Lee |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 18% |
Professor | 1 | 9% |
Researcher | 1 | 9% |
Lecturer > Senior Lecturer | 1 | 9% |
Student > Master | 1 | 9% |
Other | 0 | 0% |
Unknown | 5 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 18% |
Engineering | 2 | 18% |
Arts and Humanities | 1 | 9% |
Design | 1 | 9% |
Unknown | 5 | 45% |