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Mendeley readers
Chapter title |
The Heterogeneous Market Dynamics and New Product Success in the Web 2.0 Era: An Electronic Marketing Orientation Perspective
|
---|---|
Chapter number | 253 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_253 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Zhenning Xu, Gary Frankwick, Pan Liu |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 4 | 19% |
Student > Doctoral Student | 3 | 14% |
Professor | 1 | 5% |
Student > Master | 1 | 5% |
Researcher | 1 | 5% |
Other | 1 | 5% |
Unknown | 10 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 33% |
Computer Science | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Social Sciences | 1 | 5% |
Medicine and Dentistry | 1 | 5% |
Other | 0 | 0% |
Unknown | 10 | 48% |